Vanessa Bryant, the widow of Kobe Bryant, and Nike Inc.
have reached a new deal to continue producing sneakers and apparel from the late basketball star’s signature line.
The agreement also includes a commitment to create a youth basketball center as well as a shoe honoring Vanessa Bryant’s late daughter Gianna “Gigi” Bryant. Nike released 11 models of the popular Zoom Kobe sneaker line during Kobe Bryant’s illustrious 20-year career, as well as six post-career shoes.
See also: Nike to test Jordan-only stores in North America
The announcement, made by Vanessa Bryant and Nike on Thursday, comes nearly a year after Kobe Bryant’s initial endorsement deal with the sneaker giant had expired.
An expanded version of this report appears at WSJ.com.
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